传统消费维权方式成本较高,抑制了消费者维权的积极性。相较传统消费方式而言,在日益普及的网购模式中,消费者的自主选择权及知情权都因网购的“非现场性”而面临更大威胁。建构“后悔权”制度以规范网络交易,在保障消费者的权益的同时平衡买卖双方利益实有必要。 The traditional method of cost-effective consumer protection, curbing the enthusiasm of consumers. Compared with the traditional way of consumption, in the increasingly popular online shopping model, consumers’ right of autonomy and right of knowing are all faced with more threats due to the “off-site nature” of online shopping. It is really necessary to construct the system of regret right to standardize online transactions and to balance the interests of buyers and sellers while safeguarding the rights and interests of consumers.