海南因人口少而内需不足,生态优越却环境脆弱,导致有些扶贫手段短效、低效、缺乏实效,脱贫攻坚战面临特殊的挑战。海南应瞄准我国进入大众休闲时代,旅游成为刚需的大背景,对接每年逾六千万人次来琼游客的消费需求,利用健康岛品牌,突出生态岛的资源优势和旅游岛的产业优势,将多种形式的旅游业态同扶贫工作紧密结合,将脱贫攻坚与推进全域旅游、建设美丽乡村等工作对接,并根据海南的市场需求,践行“海南百姓的幸福家园、中华民族的四季花园、中外游客的度假天堂”三大 Due to its small population, insufficient domestic demand and its ecologically-advantaged but fragile environment, Hainan is short, inefficient and ineffective in its efforts to alleviate poverty and faces special challenges in offensive to the poor. Hainan should aim to enter the era of mass leisure in China. Tourism has just become a backdrop. It meets the consumer demand of more than 60 million visitors to Hainan each year. Utilizing the brand of Health Island, it highlights the resource advantages of Eco Island and the industrial advantages of the tourist island. The form of tourism is closely integrated with the poverty alleviation work and will tackle the problem of poverty alleviation and promoting the tourism in the entire region and the construction of a beautiful rural area. According to the market demand in Hainan, the “Happy Home of Hainan People, the Four Seasons Garden of the Chinese nation, Tourist holiday paradise ”three