作为供水企业如何运用现代服务营销、客户关系管理的理念和方法,以IT技术(信息技术)为支持,结合企业实际,将建立现代呼叫中心作为导入客户关系管理的切入口,整合营销业务系统,通过开展客户满意度测评、公共关系及客户宣传等,管理客户期望,改进产品和服务质量,为企业提高客户满意度、降低成本及增强盈利能力起到积极的促进作用。 As a water supply enterprise how to use modern service marketing, customer relationship management concepts and methods to IT technology (information technology) as the support, combined with the actual business, the establishment of a modern call center as an import cut into the customer relationship management, integrated marketing business systems, By conducting customer satisfaction assessment, public relations and customer advocacy, we manage customer expectations, improve product and service quality, and play an active role in promoting customer satisfaction, reducing costs and enhancing profitability.