随着社会经济的繁荣与发展,商业广告大量出现在人们的生活中。商业广告英语具有自己的鲜明特点。商业广告英语的翻译讲究语义对等,社会文化对等以及文体对等。同时商业广告英语的翻译也需掌握基本的方法与技巧。如直译,意译,转译,套译等。 With the prosperity and development of social economy, commercial advertisements appear in people’s lives. Commercial English has its own distinct characteristics. The translation of business advertisement English emphasizes semantic equivalence, socio-cultural equivalence and stylistic equivalence. At the same time, the English translation of commercial advertisements also needs to master basic methods and techniques. Such as literal translation, free translation, translation, translation and so on.