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现今,随着国内外服装行业的快速发展,行业之间的竞争逐渐加剧。为了在激烈的竞争中处于不败之地,服装橱窗展示成为商家首要考虑的因素。服装橱窗展示是服装艺术与服装营销的综合体。具有促进店铺的销售,传播服装品牌的文化的优势。而基于艺术手法的服装橱窗设计,更加的人性化,更能贴近生活,抓住消费者的眼球,因而也越来越受欢迎。基于此,本文重点研究艺术手法在服装橱窗展示中的应用。
Nowadays, with the rapid development of the apparel industry at home and abroad, the competition among industries is gradually aggravated. In order to be invincible in the fierce competition, the clothing window display has become the primary factor for businesses. Clothing window display clothing art and apparel marketing complex. With the promotion of shop sales, distribution of clothing brand culture advantage. The art-based clothing window design, more humane, more close to life, to seize the attention of consumers, and therefore more and more popular. Based on this, this article focuses on the application of artistic techniques in the display of clothing windows.