民族主义与社会时尚均为“现代性”的核心元素,其冲突在“妇女国货年”运动中得到充分展现。赋予女性消费行为和时尚观念的民族主义色彩,将女性消费时尚政治化与道德化,乃是运动期间舆论宣传基本的话语策略。运动期间女用奢侈品进口不减反增的悖论性现象,表明民族主义终究不敌消费时尚。近代都市女性的崇洋时尚,不应简单归诸女性民族主义情感之缺失,实质乃是近代男性社会建构的必然结果。 Nationalism and social fashion are both the core elements of “modernity.” The conflicts have been fully demonstrated in the “Women’s National Year of Goods” movement. The nationalism that gives women’s consumer behavior and fashion concept the politicization and moralization of women’s consumption fashion is the basic discourse strategy of media publicity during the campaign. The paradoxical phenomenon that women’s luxury goods imports increased during the campaign did not diminish, indicating that nationalism is ultimately losing its share of consumption fashion. The worship of modern urban women should not be simply attributed to the lack of female nationalism. The essence is the inevitable result of modern male social construction.