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受固网语音持续萎缩、移动资费不断下滑、移动普及率及成熟地区宽带普及率已经达到较高水平、新兴市场固网宽带发展缓慢等因素影响,电信业快速增长的时期已经过去,未来电信服务市场规模的增长将逐步平缓。与此同时,通信消费需求日益呈现多样化、多媒体化等特点,大量OTT企业应运而生,对电信运营商构成较大挑战。为应对市场环境的变化,全球领先的海外运营商积极发展新业务,拓展新领域,调整战略部署,以努力保持其竞争优势。在本文中,笔者在分析全球领先海外电信运营商发展概况的基础上,重点选取了几家领先的海外电信运营商逐一展开分析,总结其成功经验和发展策略,以期为国内电信运营商提供一定的参考。
Due to the continuous decline of fixed-line voice, mobile tariffs continue to decline, mobile penetration and broadband penetration in mature regions has reached a high level, emerging markets, fixed-line broadband slow development and other factors, the rapid growth of the telecommunications industry has passed, the future of telecommunications services The growth of the market scale will be gradual. At the same time, the demand for communications consumption is increasingly diversified and multi-mediaized. As a result, a large number of OTT enterprises have emerged, posing a great challenge to telecom operators. To cope with the changes in the market environment, the world’s leading overseas operators actively develop new businesses, expand new areas and readjust their strategic plans in an effort to maintain their competitive edge. In this paper, based on the analysis of the development of the world’s leading overseas telecom operators, the author selected a few leading overseas telecom operators to analyze one by one and summarize their successful experiences and development strategies so as to provide a definite solution for domestic telecom operators The reference.