当国内中东部消费市场日益饱和,品牌竞争愈加激烈之时,西部地区凭借区域经济的快速发展吸引了许多企业关注的目光。西部经济的提速增长,在为商业企业带来商机的同时,也为率先挺进西部地区的服装服饰企业提供了新的营销平台。也正是得益于区域经济发展所带来的消费增长,以 When the domestic central and eastern consumer markets are increasingly saturated and the brand competition is getting fiercer, western regions have attracted the attention of many enterprises by virtue of the rapid development of regional economy. The rapid growth of the western economy, while bringing business opportunities for commercial enterprises, also provides a new marketing platform for the apparel and apparel enterprises that are the first to advance into the western region. It is also thanks to the growth of consumption brought about by the development of the regional economy