强制广告在各大网站盛行,侵犯了用户的众多权益,随之而来的网络侵权也日益严重,需要寻求更好的侵权保护模式,引入更优的保护理念。在强制广告的规制中引入消费者权益保护理念,采用消费侵权保护模式,更有利于对网民权益保护。 Forced ads prevailed in major websites, which infringed upon many rights and interests of users. The ensuing infringement on the Internet was also becoming more and more serious. We need to seek better protection models for infringements and introduce better protection concepts. The introduction of the concept of consumer rights protection in the compulsory advertising regulation, consumer protection model of infringement, more conducive to the protection of Internet users rights.