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随着新媒体时代的不断发展,手机、互联网等新兴移动端媒体的出现,传统媒体的地位正在发生着改变。相比新媒体传播速度快、成本低、收益见效快的特点,传统广播节目的样态也发生了变化,由最初单一的声音传播,到现如今越来越多的广播节目呈现出可视化的发展趋势,这种可以实时看到主播在直播台前状态的节目形式也是传统广播迈向新媒体的体现。本文针对广播节目可视化的发展趋势作出分析,为传统广播节目提供参考。
With the continuous development of the new media era and the advent of emerging mobile media such as mobile phones and the Internet, the status of traditional media is undergoing changes. Compared with the characteristics of new media, such as high speed of transmission, low cost and quick returns, the state of traditional radio programs has also changed. From a single voice to the present, more and more radio programs have shown a visual development Trend, this can be real-time to see the anchor in the state before the broadcast station is also the form of traditional radio to reflect the new media. This article analyzes the trend of visualization of radio programs and provides reference for traditional radio programs.