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本文从我国改革开放的实际需要出发,研究广告,特别是广告英语的特征。因为作为英语广告主要载体的广告英语,在努力体现除了有帮助消费者认识商品的作用外,还有诱发消费者感情,引起购买欲望,促进消费行动的心理功能,遗留给消费者以美感享受的美学功能的过程中,逐渐形成了自己鲜明的特点。这些特点的掌握有利于提高大家英语应用文体的理解能力,更好地搞好对外交流工作,提高对广告英语的欣赏水平,提高生活质量。
Based on the actual needs of China’s reform and opening up, this paper studies the characteristics of advertising, especially advertising English. Because advertising English, as the main carrier of English advertisement, tries its best to reflect the psychological function of inducing consumers ’emotions, appealing for purchasing and promoting consumers’ actions in addition to helping consumers to know the goods, and leaving it to the consumers for aesthetic enjoyment Aesthetic features in the process, and gradually formed its own distinct characteristics. The mastery of these features is conducive to improving the ability of everyone to understand the application of style, do a better job of foreign exchange, improve the level of appreciation of advertising English, improve the quality of life.