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由于消费市场的多样化、复杂化,任何企业和产品部不能包容、覆盖庞大的市场空间,都可能在市场上占居“一席之地”。因此,小企业在大市场的竞争中必须牢固把握发展的主动权。应着力实施五种调整战略,抢占市场跑道:一是发展特色产品争市场;二是加强横向联系拓宽市场;三是开发配套产品闯市场;四是开发新潮产品抢市场;五是培植名牌产品占市场。
Due to the diversification and complexity of the consumer market, any enterprise and product department cannot accommodate and cover a huge market space, and may all occupy a “place” in the market. Therefore, small businesses must firmly grasp the initiative of development in the competition in the big market. It is necessary to implement five adjustment strategies to seize market runways: first, develop distinctive products to compete for markets; second, strengthen horizontal linkages to broaden the market; third, develop supporting products and markets; fourth, develop trendy products to rush to market; and 5, cultivate and brand-name products. market.