包装是一门既古老又现代的科学。在我国古代的“四大发明”中,“造纸术”和“印刷术”就是与包装有关的两大发明。大量史实证明,中华民族是世界上最早发明并创造使用酒包装的。酒是产品,包装后成为商品,进入流通领域。酒的包装总是在不断地从简易走向丰富,从简单的满足使用功能走向实用和精神功能并重,并且总体上表现出随着技术进步而逐步推陈出新、不断丰富的基本特征。生活中我们不难发现,大多数消费者都是通过酒的包装而在瞬间注意,甚至记住某种酒品牌,从而更进一步的去了解产品的信息。由此可见,好的包装,能最大限度的吸引消费者,更好地传递出酒的品牌信息。 Packaging is an ancient and modern science. In ancient China’s “four great inventions,” “papermaking” and “printing” are two major inventions related to packaging. A large number of historical evidence that the Chinese nation is the world’s first invention and create the use of wine packaging. Wine is the product, packaged into a commodity, into the circulation field. Wine packaging is always moving from simplicity to enrichment, from simple to meet the functional use of both practical and spiritual function, and generally shows that as the technological progress and gradually introduce new and enrich the basic characteristics. We can easily find in life, most consumers are through the packaging of wine in an instant attention, or even remember some wine brand, so as to further understand the product information. This shows that good packaging, to maximize the consumer to better convey the brand information of the wine.