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中国软实力建设的一个偏差是把文化等同于软实力,而对软实力概念中更为重要的政治价值和制度层面缺乏应有的关注。软实力的核心在于政治价值理念的感召力及其相应的制度安排,这对于国家形象的塑造具有关键作用。任何国家的政治价值都是普遍性与特殊性统一。中国改革开放的过程,就是更加融入人类主流文明的过程,是民主、自由、法治等理念不断深入人心的过程,是一个更加走向普遍性而非特殊性的过程。中国目前关于社会主义核心价值观的权威概括,反映了中国发展的理论与实践成果,显示了政治价值的基本走向和正确取向,对于中国软实力建构和国家形象塑造意义重大。
One of the deviations in building China’s soft power is equating culture with soft power, while there is a lack of due attention on the more important political values and institutional aspects of the concept of soft power. The core of soft power lies in the appeal of the concept of political value and its corresponding institutional arrangement, which plays a key role in shaping the national image. The political value of any country is a combination of universality and particularity. The process of China’s reform and opening up is a process of further integrating itself into the mainstream civilizations of mankind and a process of deepening popular beliefs such as democracy, freedom and the rule of law, and is a process that is more universal rather than specific. At present, the authoritative summary of China’s core values of socialism reflects the theoretical and practical achievements of China’s development and shows the basic trend and correct orientation of its political value. It is of great significance to China’s soft power building and national image building.