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深度报道是媒体新闻宣传的重要组成部分。在网络传播时代,新闻媒体怎样搞好重大题材的深度报道,已经成为新闻界共同关注的课题。万事开头难,最难的是选题策划,策划就是对新闻最后的定位,就是对新闻全新的包装以及真正的新闻原创。笔者认为,关键应该从选题策划入手,这是搞好重大题材的深度报道的重中之重。
In-depth coverage is an important part of media coverage. In the age of Internet communication, how the news media make in-depth coverage of major topics has become a topic of common concern to the media. Everything is hard at the beginning, the hardest part is the planning of the topics, the planning is the final positioning of the news, that is, the new packaging of the news and the real news original. The author believes that the key should start from the topic selection plan, which is to do a good job in the depth of major topics of top priority.