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常言道,商场如战场。的确,激烈的市场有时丝毫也不亚于气氛紧张的战场。 在第23届奥运会筹备之初,主办人尤伯罗斯特意宣布:赞助单位只限定30个,同类行业只选一家,每个赞助单位出资不得少于400万美元。由于奥运会是创造企业知名度的最佳场所,所以尤伯罗斯的规定进一步加剧了众多想挤入奥运会的厂家之间的竞争。唯独美国柯达公司却稳坐钓鱼台,他们傲慢地
As the saying goes, shopping malls are like battlefields. Indeed, the fierce market is sometimes no less than the atmosphere of the battlefield. At the beginning of preparations for the 23rd Olympic Games, the organizer Uber Roost declared: Only 30 sponsors are sponsored, only one in the same industry, and each sponsor will not be less than 4 million US dollars. As the Olympic Games is the best place to create corporate reputation, Uber Ross’s regulations have further exacerbated the competition among many manufacturers who want to squeeze into the Olympic Games. Only Kodak Company of the United States is sitting steadily on Diaoyutai, they are arrogantly