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2012年,一颗褚橙成了传奇。成功的营销背后,反映了消费者对于高品质农产品的追求。而“本该如此”这家公司选择了一个更特殊的商品,他们要售卖自己种出来的高品质大米。大多数中国人主食的大米,实质上乱象重重。被各种重金属和农药污染的米也能进入市场流通。现代科学支持下的农业甚至进入靠农药避免灾害,靠化肥增产的怪圈。新的技术比如转基因又迟迟得不到消费者的全面认同。“本该如此”的创业故事值得我们深思。
In 2012, a Chu orange became legendary. Behind the successful marketing reflects the pursuit of high-quality agricultural products by consumers. And “this should be the case.” The company chose a more special product that sells its own high-quality rice. The rice staple food for most Chinese people is in fact very chaotic. Rice contaminated with various heavy metals and pesticides can also enter the market. Agriculture supported by modern science and even into the vicious circle of pesticides to avoid disasters, by fertilizer production. New technologies such as GM have yet to get the full acceptance of consumers. “This is the case ” entrepreneurial story deserves our consideration.