面对新传播技术的不断发展及传播媒介的日趋融合,传统媒体的发展和转型成为紧迫的课题。在新媒体快速发展的背景下,由《外滩画报》转型而来的“一条”视频微信从众多新媒体中脱颖而出,开创了从传统到新媒体阵地完美转型之路。用户思维、传统继承下的创新以及“内容为王”的工匠精神,是“一条”突出重围背后的成功之道。 Faced with the continuous development of new communication technologies and the increasing convergence of the media, the development and transformation of traditional media have become pressing issues. In the context of the rapid development of new media, the “One” video WeChat transformed from “The Bund” stood out from many new media and created a perfect transition from traditional to new media positions. User thinking, innovation under traditional inheritance, and craftsman spirit with “content is king” are the “one” prominently highlighting the success behind the siege.