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知识经济的兴起，不仅改变着世界经济结构，而且也改变着人们的消费现念、生活习惯和管理经济的方式。随着知识经济时代的逼近，也必然会对市场营销及其工作产生重大影响。
The rise of a knowledge-based economy not only changes the world economic structure, but also changes people’s consumption habits, habits and ways of managing the economy. With the approaching of the era of knowledge economy, it will inevitably have a significant impact on marketing and its work.