温州信贷危机可分为潜伏期、初显期和高峰期三个阶段,结合每一阶段对《温州日报》进行考察,可以发现其关于信贷危机的报道存在问题缺乏、舆论引导不足、对策探讨少等结构性问题。解决这些问题并采用及时合理的报道方式,将有助于捕捉危机治理先机、避免流言滋生及群体极化,并整合社会智能,使媒体在危机治理的过程中实现正向效应的最大化。本文从转变报道思路、完善报道内容与创新报道方式三个角度提出对策,以期强化党报经济报道舆论导向功能。 Wenzhou credit crisis can be divided into three stages: incubation period, early development period and peak period. Combined with each stage of “Wenzhou Daily”, we can find its lack of reporting on the credit crisis, lack of guidance by public opinion, less discussion of countermeasures Structural problems. Solving these problems and using timely and reasonable methods of reporting will help to capture opportunities in crisis management, prevent gossip and group polarization, and integrate social intelligence so that the media can maximize the positive effect of crisis management. This article puts forward some countermeasures from three aspects: changing the way of reporting, improving the contents of the report and ways of making innovations, in order to strengthen the orientation function of the media coverage of the party newspaper.