如今,商业广告已是各家电视台不可缺少的节目内容(这也是其经济收入的主要来源),尤其是在所谓“黄金时间”播出的广告,更是收费惊人。笔者并不想就电视广告播出费本身作任何评论,只是想就电视台与广告和电视台自己办的“收视指南类报纸”的关系作一肤浅的探讨。 Nowadays, commercial advertisements are indispensable programs (which is also a major source of their income) for various television stations. In particular, advertisements broadcast in the so-called “prime time” are even more expensive. The author does not want to make any comment on the broadcast fee of the television advertisement itself, but just wants to make a shallow discussion on the relationship between the television station and the newspaper “Guide to the Television Guidebook” itself.