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旅游景区可持续发展研究可以延缓景区生命周期,正确处理环境、经济、社会之间的关系,使景区走向科学发展道路。文章基于旅游者消费行为角度,通过发放问卷、访谈等方式相结合,调查北海银滩景区游客的消费行为模式,从现行免票模式下银滩景区游客的旅游动机、市场需求、消费能力、偏好、期望等维度分析该景区旅游者消费行为,分析影响其可持续发展的问题,并针对存在的不足提出策略性意见,为北海银滩景区的可持续发展提供参考依据。
Research on the sustainable development of tourist attractions can delay the life cycle of scenic spots and correctly handle the relationship among the environment, economy and society, and make the scenic spots move towards the path of scientific development. Based on the tourist consumption behavior, this paper investigates the patterns of consumer behaviors in Yinhai Beihai scenic spot through the combination of questionnaires and interviews. From the current exemption mode, the tourist motivation, market demand, spending power, Expectation and other dimensions to analyze the tourist consumption behavior of the scenic area, analyze the problems that affect its sustainable development, and put forward strategic opinions on the existing problems, so as to provide a reference for the sustainable development of Silver Beach Scenic Spot in Beihai.