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乘着北部湾的发展东风,北海的城市经济建设迅速发展,旅游文化产业作为主要的经济支柱产业之一越发显得重要。随着旅游商品销售收入成为旅游产业中最主要和最具潜力的部分,其商品的包装设计所扮演的角色日益成为旅游产业发展环节中的一个不可忽视的环节。旅游商品是旅游者在旅游过程中所购买和使用的商品。旅游商品本身是一种集文化、情感、材料、技术为一体的综合性载体,包装设计则是体现其价值的表现手段。
With the development of the Beibu Gulf, the economic development of the cities in the North Sea has developed rapidly. Tourism and cultural industries have become increasingly important as one of the major economic pillar industries. With the income of tourism products becoming the most important and potential part in the tourism industry, the role of packaging design of goods has increasingly become a link that can not be ignored in the development of tourism industry. Traveling goods are goods purchased and used by tourists during their travels. The tourism product itself is a kind of comprehensive carrier integrating culture, emotion, material and technology, and the package design is the manifestation of its value.