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随着中国经济的发展,旅游文化快速发展,带动涉外旅游英语的日益发展。然而在旅游业中,作为世界语言的旅游英语的发展却远远没有跟上涉外旅游业的发展步伐。中西方文化差异所导致的语言不对等不可避免的导致语用失误大量产生,这造成了语言障碍和对于中国旅游文化的误解甚至曲解。本文试图找出旅游英语中出现的语用失误,并分析造成这些语用失误的原因,尝试找到解决问题的办法。
With the development of China’s economy, the rapid development of tourism culture has driven the growing development of foreign-related tourism English. However, in the tourism industry, the development of tourism English as a world language is far from keeping pace with the development of foreign-related tourism. Language inequality caused by the cultural differences between China and the West inevitably leads to a large number of pragmatic failures, causing language barriers and misunderstanding of China’s tourism culture. This paper tries to find out the pragmatic failures that occur in Travel English and analyze the causes of these pragmatic failures and try to find solutions to the problems.