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出租用车市场已越来越成为我国轿车厂商激烈争夺的目标市场。这是由出租用车市场的特殊性决定的。出租车用于经营,有别于政府机关的公务车、企业的商务车、私人的私家车。其每天行驶的时间最多、里程最长,通常是其它用车的5倍甚至更大,因而车辆的更新期短,销售一辆出租用车,实际上营造了一个近3年的潜在市场。我国出租汽车行业已进入一个稳定发展期,现约有近90万辆保有量,即使不计新增,仅以15%更新,每年需
Rental car market has become more and more China’s car manufacturers fierce competition for the target market. This is determined by the particularity of the rental car market. Taxis are used for operating, different from the government agencies of the official vehicles, business vehicles, private cars. With the longest daily mileage and longest mileage, typically five times or more than any other car, the renewal of the car is short and the sale of a rental car actually creates a potential market for nearly three years. China’s taxi industry has entered a stable period of development, now has nearly 900,000 holdings, even excluding the new increase, only 15% of the update each year