新生入学教育是所有大学新生必经的第一课,同时也是对大学新生进行思想政治教育的重要手段。高职院新生入学教育存在入学教育模式固定化、对象笼统化、帮助包办化、效果评估缺失化问题。提高入学教育实效性措施:创新入学教育模式、有针对性进行教育、引入新媒体鼓励学生自主选择、运用新媒体评估效果。 Freshmen education is the first lesson for all freshmen, and is also an important means of ideological and political education for freshmen. Higher vocational college entrance education there is a fixed enrollment education model, the object of generalization, to help the organization, the effect of the lack of evaluation. Measures to improve the effectiveness of entrance education: Innovative education model, targeted education, the introduction of new media to encourage students to choose their own, the use of new media to assess the effect.