在当今的客户经济时代,企业间的竞争由以前的产品质量数量竞争、品牌价值竞争发展到企业社会责任的竞争,从这个意义上说,我们已经进入了责任竞争力的时代。在这个新的时代,营销伦理是怎样在企业与利益相关方之间发挥作用的?乳业之殇对营销伦理建设的启示又有哪些? In today’s era of customer economy, the competition among enterprises is from the previous product quality and brand value competition to the competition of corporate social responsibility. In this sense, we have entered an era of responsible competitiveness. In this new era, how does marketing ethics play a role in business and stakeholders? What are some implications for dairy ethics in marketing ethics?