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数字媒体的发展,使信息的传播环境和传播方式发生了很多的变化,这些变化也赋予了广告设计全新的传播及沟通方式。在现代广告设计的教学实践中,也需要不断的对广告设计的教学内容进行调整,使教学活动能适应现代广告发展环境的变化,并能以此提高广告设计专业学生的综合能力,培养能面向社会、满足市场需要的广告设计复合型人才,为实际广告设计创造效益。
The development of digital media has brought about many changes in the environment and mode of dissemination of information. These changes have also given brand-new ways of dissemination and communication of advertising design. In the teaching practice of modern advertisement design, we also need to constantly adjust the teaching content of advertisement design so that teaching activities can adapt to the changes of modern advertising development environment, and to improve the comprehensive ability of advertisement design students, Society, to meet the needs of the market advertising design complex talents, to create effective advertising design.