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从2006年举办第一届“中国红歌会”起,江西卫视已经是第七次举办这个节目了。“中国红歌会”从一开始就引领了全民唱红歌的热潮,使经典的红色文化进一步普及和深入人心。从传播学的角度来看,“中国红歌会”的成功来源于对传播学规律的精准把握,来源于传播过程中内容、形式与包装设计的大胆创新。“中国红歌会”的成功无论是在传播内容的选取上、艺术表现的手段上,还是在艺术传播的推广上都有着可资借鉴的有益启示。
Since 2006, held the first “China Red Songs ”, Jiangxi TV is already the seventh time hosting the show. “China Red Songs ” from the very beginning led the popular red song boom, so that the classic red culture further popularity and enjoys popular support. From the perspective of communication science, the success of “China Red Songs” stems from the accurate grasp of the law of communication, which comes from the bold innovation of content, form and packaging design in the process of communication. The success of “China Red Song Association ” has useful enlightenment both in the selection of the content of communication, in the means of artistic expression and in the promotion of art communication.