本文在新车推介典型工作任务分析基础上,确定学习领域,提炼学习情境;在学习情境设计上,遵循工作系统化原则,关注学生对满足顾客需求的理解。通过AIDA模式和FAB分析法满足及引导顾客需求,并最终促成顾客购买。通过对学生学习发展曲线、学生学习心理研究,按由易到难、循序渐进原则达成学习目标。 Based on the analysis of the typical tasks of the new car promotion, this paper identifies the learning areas and refines the learning situations. In the learning context design, we follow the principle of systematic work and pay attention to the students’ understanding of satisfying the needs of customers. Meet and guide customer needs through AIDA models and FAB analytics and ultimately drive customer buying. Through the learning curve of students, students study psychology, according to the principle of easy to difficult, step by step to achieve the learning objectives.