随着加入WTO,医疗市场变得越来越开放,市场竞争日趋激烈。技术、信息的开放和流通,使得很多医院之间的技术和服务、价格、质量、硬件和软件都存在很大的同质化,将导致市场竞争的无序化和恶性化,影响整个医疗行业的健康发展。突破目前竞争的状况已是迫在眉睫,于是,有远见的医院已经有意识将竞争升级到品牌竞争了。 With the accession to the WTO, the medical market has become more and more open, and the market competition has become increasingly fierce. The openness and circulation of technology and information have led to a lot of homogenization of technology and services, prices, quality, hardware and software among many hospitals, which will lead to disorder and vicious market competition and affect the entire medical industry The healthy development. Breaking the current competitive situation is imminent, so far-sighted hospitals have been conscious of the competition to upgrade to the brand competition.