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合理的广告监管能使广告业呈快速增长态势,1979年,现代广告业恢复时,我国广告规模只有0.15亿元,到了2015年,其规模已经达到5973亿元改革开放30多年来,中国的广告业随着经济社会的发展而快速发展,市场规模已位居世界第二。广告的功能和作用开始被正确认识,广告业的国家战略地位也得到了确认,广告作为一种重要的经济形态,其产业价值、文化价值和社会价值得到了重视和认可。新《广告法》实施后,广告市场秩序出现了历史性的好转。基
Reasonable advertising regulation can make the advertising industry showed rapid growth. In 1979, when the modern advertising industry resumed, China’s advertising scale was only 15 billion yuan. By 2015, its scale has reached 597.3 billion yuan. Over the past 30 years since the reform and opening up, the advertising in China With the rapid development of economic and social development, the market size has ranked second in the world. The function and role of advertising started to be correctly recognized. The strategic position of the advertising industry was also confirmed. As an important economic form, advertising has been valued and recognized for its industrial value, cultural value and social value. After the implementation of the new “Advertising Law”, there has been a historic improvement in the advertising market order. base