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随着我国社会主义市场经济体制的确立和对外经济交往的迅速加深和发展,商品的英文广告已逐渐发展成为企业促进销售、开拓市场的一个重要手段。同时,外国商品的英文广告大量地在我国传媒中出现,也成为我国企业和消费者获取国外商品信息的一个重要来源。广告语言作为传播...
With the establishment of China’s socialist market economic system and the rapid deepening and development of foreign economic exchanges, English advertisement of commodities has gradually become an important means for enterprises to promote sales and open up markets. At the same time, English advertisements of foreign goods have appeared in the mass media in our country in a large amount and have also become an important source for Chinese enterprises and consumers to obtain information on foreign goods. Advertising language as a dissemination ...