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旅游产业融合是对各类资源的整合提升以更好满足旅游者需求,并达到综合效益的最大化,对于提升旅游产业发展质量有着重大意义。常熟市作为我国发达县域城市的典型代表有着良好的经济基础,地处长三角的优越区位条件以及丰富的资源环境都为常熟市旅游产业融合提供了良好的基础。常熟市在推进旅游产业融合的过程中首先应通过要素融合丰富旅游产品的类型以拓宽旅游吸引面,通过技术融合优化旅游产品的展现形态和体验方式以深化旅游产品吸引力,通过市场融合将新型旅游产品和服务更高效的推向旅游市场以确保以实现旅游产品的吸引力。
The integration of tourism industry is the integration and promotion of all kinds of resources in order to better meet the needs of tourists and achieve the maximization of comprehensive benefits, which is of great significance to enhancing the quality of the development of tourism industry. Changshu City, as a typical representative of the developed county cities in our country, has a good economic foundation. The advantageous geographical location in the Yangtze River Delta and abundant resources and environment provide a good foundation for the integration of tourism industry in Changshu. Changshu City in the process of promoting the integration of tourism industry should first enrich the types of tourism products through the integration of elements to broaden the tourist attraction, through the integration of technology to optimize the appearance and experience of tourism products to deepen the attractiveness of tourism products, market integration will be new Travel products and services are more efficiently marketed to the travel market to ensure the attraction of travel products.