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通过文献资料法等总结归纳了影响我国职业足球俱乐部球迷消费的因素,不仅包括社会、经济、文化等宏观层面的因素,也包括个人、心理、情感等微观层面的因素,更受到球迷消费市场和俱乐部等中观层面因素的影响,并据此提出相应促进球迷消费的各项建议。
This paper summarizes the factors affecting the consumption of fans of professional football clubs in our country through the literature and information methods, including not only the macroscopic factors such as society, economy and culture, but also individual, psychological and emotional factors, Clubs and other mid-level factors, and accordingly proposed the promotion of fans of the various proposals.