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随着中国市场经济的快速发展,户外广告也随之兴盛起来。由于缺少管理和严谨认真的设计态度,致使户外广告出现混乱无序的状况。本文就以户外广告视觉元素的探议为主题,通过对户外广告设计的发展与变化、视觉元素和环境对户外广告的影响,希望能给扭转户外广告这一不和谐的局面带来一线生机。
With the rapid development of China’s market economy, outdoor advertising will also flourish. Due to the lack of management and rigorous design attitude, resulting in confusion disorder outdoor advertising. This article focuses on the exploration of the visual elements of outdoor advertising. Through the development and changes of outdoor advertising design, the influence of visual elements and environment on outdoor advertising, this article hopes to bring a chance to reverse the disharmony of outdoor advertising.