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为了能持续增长,越来越多的企业主动或被动走上了业务转型之路,业务转型已经成为越来越多保险公司谋求持续成长的重要战略手段。永诚保险股份有限公司是经中国保险监督委员会批准,于2004年10月正式成立的一家专业性保险公司,其中永诚保险湖南分公司是2008年7月成立的分公司。为实现建立一流现代保险公司的奋斗目标,能持续增长,公司正在分析和设计适合自身发展的业务转型战略。本文通过SWOT分析,得出扩张型差异化战略是永诚保险业务转型必然选择的结论,随后提出了服务与渠道创新、产品创新等业务转型的具体方案。
In order to continue to grow, more and more enterprises take the initiative or passively embark on business transformation. Business transformation has become an important strategic measure for more and more insurance companies to seek sustained growth. Wing Shing Insurance Co., Ltd. is approved by the China Insurance Regulatory Commission, in October 2004 formally established a professional insurance company, of which Wing Shing Insurance Hunan Branch was established in July 2008 branch. In order to achieve the goal of establishing a first-class modern insurance company that can continue to grow, the company is analyzing and designing a business transformation strategy that suits its own development. Through the analysis of SWOT, this paper concludes that the expansion strategy is the inevitable choice of Yongcheng insurance business transformation, and then put forward the specific solutions of business transformation such as service and channel innovation and product innovation.