经济报道向来是新闻媒介的重头戏,对于土生土长在企业中的企业报而言,经济报道更是报纸工作的重中之重。但是,随着国有大中型企业为适应中国加入 WTO 后的一系列变化,加快重组改制进程,企业报的经济报道面临许多新的课题。加之企业读者信息来源的扩展,思考和判断能力的增强,也对企业报经济报道提出了更高的要求。因此,转变原有的经济报道模式,从报道内容、思维方式以及表现手法等多方面驱动去改进并激活经济报道,已成为企业报目前亟待解决 Economic reporting has always been the highlight of the news media. For newspaper companies born and raised in enterprises, economic reporting is the most important part of newspaper work. However, as state-owned large and medium-sized enterprises adapt to a series of changes after China’s accession to the WTO and accelerate the process of restructuring and reorganization, the economic reports of the enterprises face many new issues. In addition, the expansion of sources of information for corporate readers, the enhancement of their ability to think and judge have also set higher demands on enterprises’ economic reports. Therefore, changing the original economic reporting model and driving improvement and activation of economic reporting from various aspects, such as content, way of thinking and expression techniques, have become the urgent needs of enterprises