伴随着经济的发展,社会的进步,在当前市场形势下,在电影营销中网络影评发挥了重要的作用,对于《大圣归来》这部网络电影来说是一部现象级的著名作品。在一定程度上讲网络影评是大众影评中的重要形态,因此在新的形势下,针对网络影评中存在的问题应该进行审视,这样的方式能够真正利于规范化影评的发展,同时能够发挥对产业建设中的积极作用。 Accompanied by economic development and social progress, in the current market situation, online film critics have played an important role in film marketing and are phenomenal and famous works for the online movie “The Return of the Great”. To a certain extent, internet film criticism is an important form in public criticism. Therefore, in the new situation, we should examine the existing problems in online film criticism. This way can really help to standardize the development of film criticism, In the positive role.