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第二节人们为什么要挑商店设在街面上的同样两个售货亭,可能有一个售货亭的营业额大干另一个售货亭的两倍。什么道理呢?这里有个“光顾动机”的问题——顾客挑选商店的原因。了解光顾动机,能帮助商人吸引更多的顾客。下面就来研究光顾动机的问题。一、卖主信誉卖主信誉是最重要的光顾动机。商人们都想通过做广告,给优价,使自己成为有道德、可信赖、讲信誉的生意人。
In the second quarter, why do people pick the same two kiosks where shops are located on the street, and there may be one kiosk with twice the turnover of another kiosk. What’s the point? There is a question of “motivation” - the reason why customers choose a store. Understanding patronage motives can help merchants attract more customers. Here’s a look at the issue of patronage. First, the seller’s credibility The seller’s reputation is the most important patronage motive. Businessmen all want to advertise, give better prices, and make themselves moral, trustworthy, and creditworthy businessmen.