论文部分内容阅读
我记得可口可乐总裁讲过这样一句话,他说:假如一夜之间我的厂房都被烧掉的话,我会凭可口可乐的品牌重新构筑我的帝国。这说明了品牌的价值和品牌的威力。我想品牌不但包含了创新和质量,品质、管理等诸多因素,以及服务,文化等等内涵,更重要的是凝聚在消费者心目中的品牌的知名度和美誉度、忠诚度。做为海王这样成长当中的企业,如何有效地构筑自己的品牌,是一个非常严峻的课题。因为我们企业处在一个初级的发展阶段。
I remember the president of Coca-Cola speaking such a sentence, he said: If my plant overnight have been burned, I will rebuild my empire with Coca-Cola brand. This shows the value of the brand and the power of the brand. I think the brand not only includes innovation and quality, quality, management and many other factors, as well as services, culture, etc. content, more importantly, condense the brand awareness and reputation in the eyes of consumers, loyalty. As such a growth enterprise Neptune, how to effectively build their own brand, is a very serious issue. Because our business is in a primary stage of development.