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电力市场营销风险一直存在,积极的、消极的,良好的和不良的共同存在。鉴于国内当前的电力营销管理体系尚未充分健全,所存在的影响电力营销成果的因素众多,所以在实际营销时,务必要做好对营销成果影响因素的控制,采取有效措施预防和规避开不良的电力营销风险,切实提高电力营销质量。本文结合新时代背景下电力市场的营销现状,从电力市场营销所存在的不良风险入手,对营销不良风险的防治提出可行建议,以供相关人士参考。
Power marketing risks have always existed, positive, negative, good and bad co-existence. In view of the fact that the current power marketing management system in our country is not yet fully developed and there are many factors that affect the results of power marketing, it is imperative to do a good job of controlling the influencing factors of marketing achievements in actual marketing and take effective measures to prevent and avoid the bad Power marketing risk, effectively improve the quality of electricity marketing. Combining with the marketing situation of power market in the new era, this article starts with the unhealthy risks existing in the marketing of power market and puts forward feasible suggestions for the prevention and control of unhealthy marketing risks for the reference of relevant parties.