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伴随着生活质量的提高,旅游热的出现川藏线文化建设提上日程,根据自然环境与市场需求结合旅游文化知识和SWOT分析法制定具有川藏文化特点的连锁客栈,创建适合自身发展的旅游经济。由于川藏线的特殊地理位置使其具有特色的旅游战略,随之而来的旅游基础设施建设不完备现象浮出水面,消费者对个性化、自主化、自由化的选择意识逐渐加强,因此,对旅游酒店系统建设研究提出更高的要求。一、目标市场调查与可行性分析
With the improvement of the quality of life, the emergence of tourism heat Sichuan-Tibet line culture put on the agenda, according to the natural environment and market demand combined with tourism and cultural knowledge and SWOT analysis of Sichuan and Tibet to develop cultural characteristics of the chain inn, to create suitable for their own development of tourism economic. Due to the special geographic location of the Sichuan-Tibet line, which has its own unique tourism strategy, the phenomenon of incomplete tourism infrastructure surfaced. As a result, consumers are becoming more selective about personalization, autonomy and liberalization. Therefore, , Put forward higher requirements for the research of tourism hotel system construction. First, the target market research and feasibility analysis