消费品随着市场的成熟,同质化倾向越来越严重。加之竞争日趋剧烈,造成消费者的品牌忠诚度不断下降,随机购买增大,对品牌的重复购买率降低。“曼洒特”清醒地看到了这一点,应对来自各方的压力和挑战,在市场空间实现了“无法替代的自我”。从品牌理念、文化、含金量……最终靠的不是打肿脸充胖子,硬给自己贴金,而靠的是消费者认同,让他们真正品味到品牌服装的魅力…… Consumer goods as the market matures, homogeneity tends to be more serious. Coupled with the increasingly fierce competition, causing consumers to continue to decline in brand loyalty, random purchase increases, reducing the repeat purchase rate of the brand. “Man Shatter” soberly saw this, responding to the pressure and challenges from all sides and realizing “irreplaceable self” in the market space. From the brand concept, culture, gold content ... Ultimately not rely on swollen face fat, hard to their own gold, but by the consumer recognition, so that they really taste the charm of the brand clothing ......