对企业经营而言,政府、媒体、公众等非市场因素有着巨大而深刻的影响,企业在关注市场环境的同时,也应该对这些非市场因素给予足够的关注。但是,长期以来学术界对非市场却没有一个清晰的界定,对市场和非市场之间的关系缺乏深入的研究。本文对西方学者关于非市场的相关研究进行了梳理,总结出五种关于非市场的观点,并结合国内的相关研究进行了简要评论,希望能对国内学者的相关研究起到借鉴作用。 For business operations, non-market factors such as the government, the media and the public have a huge and profound impact. Enterprises should pay enough attention to these non-market factors while paying attention to the market environment. However, academia has long had no clear definition of non-market and no deep research on the relationship between market and non-market. This paper reviews the western scholars’ research on non-market, summarizes five perspectives on non-market, and briefly reviews the relevant research in the hope of learning from the domestic scholars.