论文部分内容阅读
我国住房制度的改革和房地产市场的发展为保险市场提供了良好的发展空间。目前由于供方产品（险种）结构单一和需方保险意识不强两方面原因造成了房地产保险市场陷入一种供求双冷的局面。为了使双冷局面转化为房地产市场和保险市场的双赢格局，开发适合市场需要的新险种，加强宣传，提高保险公司自身业务素质，从供需两个层面推动房地产保险市场发展就成了现实选择和当务之急。
The reform of China’s housing system and the development of the real estate market provide a good space for development in the insurance market. At present, the real estate insurance market has plunged into a double supply and demand situation due to the single product structure (supply type) and the weak demand insurance awareness. In order to transform the dual cold situation into a win-win situation in the real estate market and the insurance market, it is a realistic choice to develop new insurance products that suit the needs of the market, strengthen publicity and improve their own business quality, and promote the development of the real estate insurance market from the two levels of supply and demand Top priority.