有人说,印刷企业是加工制造产业,无法掌控定价权,难以拥有自有技术和自有品牌。但是,审视印刷企业的产品,无论是平装或精装的书籍,还是报纸、包装盒、个性化影集、博客书籍,乃至趋向于文化创意产业的文化衍生品、高仿真复制品等,都并非实用性的快速消费品,而是富有内涵的精神性文化产品。 Some people say that a printing enterprise is a processing and manufacturing industry, unable to control the pricing power and hard to own its own technology and its own brand. However, it is not practical to look at the products of a printing enterprise, whether it is paperback or hardcover books, newspapers, boxes, personalized albums, blogs, or even cultural derivatives that tend to be cultural and creative industries Fast moving consumer goods, but rich content of spiritual cultural products.