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在传统媒体退出还是转型的一片喧嚣声中,依附传统媒体的平面设计也经受着严峻的考验。由于传播技术的拼命追赶,使传统的平面设计师、摄影师、图片编辑等专业人员不得不面对职业身分和专业水平的双重挑战。2.0时代,甚至3.0时代不断刷新设计的角色,因而平面设计必须通过观念的转变调整自身的位置求得发展。本文想通过分析新媒体环境下媒体传播的特征,寻求2.0时代平面设计精神回归的可能性。
In the noisy clamor of the withdrawal or transformation of traditional media, the graphic design attached to traditional media has also withstood a severe test. Due to desperate pursuit of communication technology, traditional graphic designers, photographers and photo editors have to face the dual challenges of professional status and professionalism. 2.0 era, or even 3.0 times constantly refresh the role of design, graphic design must be through the concept of change to adjust their position for development. This article tries to seek the possibility of the return of the graphic design spirit in the 2.0 era by analyzing the characteristics of media communication in the new media environment.