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本研究以优酷热门转基因视频为例,探索了网络视频影像中争议性科技的媒介框架。研究发现与主流媒体相关报道迥异,在热门网络视频中转基因争议并未得到相对均衡的呈现,而是在制作主体、框架、信源和子议题上均出现了明显的失衡状态。具体表现为在视频制作主体上,以专业媒体机构及用户为主,政府部门和转基因科研领域专家则严重缺位;危害框架(尤其是其中的健康疑虑框架)和关切框架极为突出,进步框架严重弱化;专业人士主导信源,权威信源未能充分利用其权威地位发挥舆论引导作用;子议题聚焦于转基因农作物与食品产业运用,医学运用则被完全忽视。据此本研究提出了通过网络视频进行争议性科技科学传播的相关建议。
In this study, we take Youku’s popular genetically modified video as an example to explore the media framework of controversial technology in online video. The study found that there were quite different reports in the mainstream media. The controversy of genetically modified organisms in popular online video has not been presented in a relatively balanced manner. However, there has been a marked imbalance in the production of main body, framework, sources and sub-topics. This is mainly reflected in the fact that the main body of video production is mainly the professional media organizations and users while the experts in the government departments and genetically modified research fields are in serious shortage. The hazard frameworks (especially the health doubt frame) and the framework of concern are extremely prominent and the progress frame is serious Weakening; professional sources, the source of authority failed to take full advantage of its authority to play a leading role in public opinion; sub-topics focused on the use of genetically modified crops and food industries, the use of medicine was completely ignored. Based on this, the research puts forward some suggestions on disseminating scientific and scientific controversial science and technology through online video.