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中国军团在雅典奥运会上夺得32枚金牌,而为备战雅典奥运,从2001￣2004年四年间,国家拨款总额为67亿元左右,每枚金牌的成本大约是2.1亿元。国家为何要花如此巨额成本投入来夺得奥运金牌,本文从分析奥运金牌收益的角度回答了这一问题。运动员争夺奥运金牌的赛事活动及获得金牌所产生的结果,存在经济学上的外部影响问题。收益者不仅是金牌得主,而且国家、相关企业都可以从中收益,收益既有经济收益也有非经济收益。
The Chinese Legion won 32 gold medals at the Athens Olympics. In preparation for the Athens Olympics, from 2001 to 2004, the total state appropriation was about 6.7 billion yuan, and the cost of each gold medal was about 210 million yuan. Why did the country spend such a huge sum of money to win the Olympic gold medal? This article answers this question from the perspective of analyzing the Olympic gold medal benefit. Athletes compete for the Olympic gold medal event and the result of the gold medal, there is the problem of economic externalities. The beneficiary is not only the gold medalist, but also the state and the related enterprises can benefit from it. The proceeds have both the economic income and the non-economic income.